Magnify Your Potential Masterclass

Create the blueprint you need to maximize your potential as a leader and achieve lasting results. This is the exact system I used to go from operating at the status quo to thinking and executing bigger than ever before.

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What do successful leaders like Elon Musk, Malala Yousafzai, and Sophia Amoruso have in common?

They use change as a catalyst to think bigger and revolutionize their impact.

Contrary to what you may have been told, magnifying your potential isn’t something that just happens through wishing and sitting on the sidelines. It's the result of leveraging tried and trusted systems:

• Peak performance and psychology
• Leadership style and values
• Presence and self-awareness
• Growth mindset and positive self-talk
• Resilience and navigating change
• Strategic decision making
• Creativity and innovation
• Trust and credibility
• Communication and influence
• Integrity and ethics
• Goals-setting and progress tracking

Do you lack clarity and direction?

Do you face significant stress and pressure?

Do you experience resistance to change?

Do you struggle to communicate your vision and ideas clearly?

Do you have a hard time motivating and influencing others?

Do you struggle to make strategic and integral decisions?

Well, I've been there.

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Hi, my name is Rachel.

Over the past 10 years, my time has been split between working in startups, and agencies, and big tech where I Ied AI, marketplace, enterprise, and consumer teams. I built products that impacted over 2 billion users. I founded multiple companies. Along the way, I’ve been meditating daily for 6 years. I’ve spent over a month in silence, and have completed executive coaching, emotional intelligence, and meditation teaching certifications. This experience has rewired the way I approach peak performance.

I turned the concept of magnifying your potential from something amorphous to a blueprint you can follow to think and execute bigger than ever before.


In the Magnify Your Potential Masterclass I’ll show you how to:

Develop the skills and mindset necessary to become an effective, resilient, and ethical leader.

Effective, resilient, and ethical leadership demands the cultivation of critical skills and a specific mindset. By developing these abilities and qualities, individuals can make a meaningful impact as leaders in their organizations and communities.

Obtain mastery of key concepts such as peak performance, purpose and values, resilience, change management, influence, creativity, goal setting, and more.

To unlock your full potential and achieve success, conceptional mastery is essential. By understanding and applying these principles, you can overcome obstacles and reach new heights of achievement.

Navigate uncertainty, drive productivity, build trust and credibility, communicate effectively, and make a positive impact on the world around you.

By developing these qualities, individuals can become effective leaders who inspire and empower others to achieve their full potential. Through a commitment to continuous learning and growth, they can adapt to changing circumstances, build meaningful relationships, and create a lasting legacy that makes a difference in the world.

Achieve your potential and lead others to success.

Achieving your potential and leading others to success requires a combination of skills, knowledge, and the right mindset. By developing a clear vision for what you want to accomplish and focusing on continuous learning and growth, you can become a more effective leader who inspires others to achieve their full potential.

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Discover how you can magnify your potential faster than ever before and with lasting results.

Module 1: Get in The Zone

  • Understand the principles of peak performance
  • Define how peak performance applies to leadership
  • Identify the factors that contribute to peak performance

Module 2: The Leader's Roadmap

  • Identify your purpose as a leader
  • Clarify your core values and beliefs
  • Align your actions with your values
  • Develop a leadership style and philosophy

Module 3: The Presence Factor

  • Access the present moment and its benefits
  • Enhance self-awareness through introspection
  • Models to deepen self-awareness
  • Learn emotional regulation techniques

Module 4: The Art of the Possible

  • Understand the concept of a growth mindset
  • Identify and overcome limiting beliefs
  • Develop a positive self-talk practice
  • Foster self-compassion and self-acceptance

Module 5: From Surviving to Thriving

  • Understand the concept of resilience
  • Learn strategies to build resilience
  • Develop coping mechanisms to handle stress and adversity
  • Recognizing and leveraging the benefits of failure

Module 6: Change Ready

  • Navigate uncertainty and change
  • Adapt to new environments and circumstances
  • Lead change initiatives and communicate them effectively
  • Manage resistance to change and address concerns

Module 7: Charting Your Course

  • Develop a strategic mindset
  • Master systems thinking
  • Make informed, effective decisions
  • Prioritize tasks and resources for greater productivity

Module 8: Disrupt or Be Disrupted

  • The science of accessing your creativity
  • Leverage diverse perspectives and ideas
  • Implement creative solutions to complex problems

Module 9: The Power of Trust

  • Understand the how to use vulnerability in trust and credibility
  • Identify and address trust barriers
  • Leverage neuroscience and behavioral science to understand trust and its effect on relationships

Module 10: Communicate to Elevate

  • Master the 5 styles of communication
  • Learn how to influence and motivate others
  • Implement the art and science of storytelling
  • Overcome common communication challenges

Module 11: Build a Better World

  • Understand the role of ethics in leadership
  • Build a culture of ethical behavior
  • Incorporate social responsibility into decision-making and strategy
  • Address ethical dilemmas and conflicts

Module 12: The Progress Principle

  • Understand and implement effective goal setting
  • Compound intentions, habits, and goals
  • Track progress through metrics and key performance indicators
  • Establish a plan for continuous growth and development

Magnify Your Potential is a masterful combination of the essential components of leading self and others in today’s world. It provided a thorough introduction to new frameworks and tools they don’t teach in business school, along with refreshing some key foundational elements of leadership and self-mastery. This program will save you years of learning the hard way!

Kenny B. Headshot
Kenny B.
Executive Coach & CEO: Ethr, MerchCamp

As a professional recording artist who writes and produces indie pop music, I faced a lot of rejection and criticism when I first started. Without Magnify Your Potential, I would’ve let all the external opinions and negative self-talk stop me from reaching my true potential. I am so grateful for what this course taught me and how it has enabled me to be so resilient & keep pursuing my creative passions.

Indie Pop Artist at Barbara

To spend any kind of time with Rachel is to experience the kinds of presence, present awareness, and clarity of purpose we can only dream of for the future of humanity. And to learn alongside her: the utmost gift you can give yourself—Rachel not only brilliantly edifies the theories and practices required of effective, ethical leadership, she embodies them—in taking this course you’ll never again wonder if such potentials can be: lived in full, you’ll absolutely know it as yours, too.

Jen A. Headshot
Jennifer A.
Founder at Jackrabbit Studios

Rachel's Magnify Your Potential Masterclass is not just a course, it's an experience that will leave you feeling motivated, inspired, and ready to take on the world. This course has truly disrupted my old ways of thinking and given me a renewed sense of purpose and direction. I'm grateful for the transformational impact this course has had on my life, and I cannot recommend it enough to anyone looking to maximize their potential and achieve lasting change.

Dayna A. Headshot
Dayna A.
Head of Organizational Development at Provenance

Magnify Your
Potential Masterclass

Enroll in the course now.


Self-paced course

12 modules

12 monthly Q&A calls with Rachel

Magnify Your Potential Masterclass Certification

Video lessons, interactive exercises, reflection prompts

Access to proven strategies

Access to Magnify Your Potential Community

Email support

Doors to the course officially open on June 5. For leaders who enroll before then, you'll receive a 20% discount. Use the code POTENTIAL at checkout.

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We will contribute 1% of your purchase to remove CO₂ from the atmosphere.

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Frequently Asked Questions

Rachel Weissman is a founder, CEO coach, and creator. She helps founders magnify their potential.

© Rachel Weissman 2023 • Climate Pledge

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