Peak Performance CEO Coaching

Transforming visionary founders into high-performing leaders

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The reality is stark:
most companies fail.

Often, it's not for lack of brilliant ideas or visionary founders but because executing company building demands the performance of an athlete—a level of peak performance many fail to access.

You may have an idea that could change the world, coupled with the intellect to match, but without harnessing your full potential, even the most groundbreaking concepts can falter before they flourish.

This is where Peak Performance CEO Coaching steps in.

Designed for founders like you, it's the conduit through which you channel your capabilities to meet the intense demands of scaling a business.

Peak Performance CEO Coaching is more than a service; it's your strategic partner in the relentless pursuit of excellence.

With a blend of personalized coaching, actionable strategies, and unwavering support, we prepare you not just to face the challenges of leadership but to master them.


As a fellow startup founder and entrepreneur, I empathize firsthand with the struggles and triumphs of company building.

I combine this experience with my certifications and expertise in executive coaching, emotional intelligence, and meditation.

I am equally creative and analytical. I can see easily when something needs to be more effective and can help you achieve greater insight or develop an innovative solution.

I’ll ask you intentional questions, mirror for deeper understanding, and provide relevant behavioral and startup context for you to receive clarity and forward momentum. Equally, I can shift into having targeted conversations when necessary. You’ll quickly start to observe your own behavior, and together we’ll identify the ways in which it can be better. I’ll empower you to stay clear, focused, and motivated to surpass your goals while thriving throughout the process.

I work best with founders who are leading forward-thinking growth-mode organizations that positively impact people or businesses.

I segment my approach into 3 building blocks:

Setting the Foundation

We'll set clear, measurable goals for both personal performance and company growth, followed by a comprehensive assessments to evaluate leadership effectiveness and areas for improvement. These steps are integrated during two kickoff meetings aimed at synthesizing insights, aligning on objectives, and establishing a shared vision and strategic roadmap for the coaching engagement. This foundational stage is crucial for ensuring focus, purpose, and alignment towards achieving set goals.

Customized Coaching Plan

We'll meet bi-weekly to focus on implementing insights through targeted themes, fostering actionable steps for leadership growth and organizational advancement. Each session is customized tailored to individual goals and company needs. Practical application of these strategies to current business challenges ensures continuous learning and adaptability, driving substantive change.

Evaluation and Refinement

We'll evaluate progress towards your initial goals and impact. This stage culminates in a thorough review of achievements and progress, providing an opportunity to celebrate successes and identify areas for ongoing development or further action steps. This process ensures a reflective closure and strategic planning for continued growth beyond the coaching engagement.


The ROI of coaching

Coaching unleashes the potential of individuals and teams by eliminating confusion, fear, and stress. With clear minds, tasks and collaboration become more natural, leading to a significant boost in productivity and overall well-being. When the vision, roles, and responsibilities are ambiguous, and stress levels are high, your company suffers a massive loss of productivity. Founders invest in coaching to magnify their team's potential and achieve outstanding results.

Executive coaching has a profound impact on productivity.

Let’s break it down:

Teams of 5-8 People

each workday can deliver productivity equivalent to one full week.

Teams of 20-30 People

each workday can generate productivity equivalent to one full month.

Teams of 250-300 People

each workday can produce productivity equivalent to one full year.

Source: HBR Research Report “The Realities of Executive Coaching”

As a founder determined to scale Breathwrk, I highly recommend partnering with Rachel. She prioritizes peak performance, helping unlock an even greater impact for the company. With her expertise in executive coaching, emotional intelligence, and meditation, she provides the clarity and focus needed to achieve my goals. Rachel’s creative and analytical approach surfaces more innovative solutions for the team, and her authentic approach builds the trust and respect needed to enable a free flow of insights and ideas. With Rachel’s coaching, I can exceed my goals while enjoying the journey.

Max Gomez
Co-Founder & CEO at Breathwrk
Forbes 30 Under 30

When you’re building a startup, there’s nothing more valuable than perspective. Building can be incredibly isolating, and Rachel is an amazing breath of fresh air when you feel like you’re caught up in the day-to-day minutia. She can help you expand your perspective, and her communication style is such that I always feel comfortable being true to myself and knowing that she will listen and help without judgment. Especially given her incredible background in mindfulness and emotional intelligence, I am so grateful to have Rachel in my life and in my corner while I’m building my company.

June Cong
Co-Founder & CEO at Commas

Keeping up with the demands of running Maverick while raising two young kids is challenging. The constant stress and strain on focus and attention never seem to end. Working with Rachel has helped me get clear on where I'm stuck and helped me identify the areas where I need to improve. Her approach is comprehensive, which has been a game-changer for me. Rachel is an excellent sounding board for ideation, and her style makes you feel comfortable sharing any thoughts and concerns. I highly recommend working with Rachel to any founder looking to reach their full potential.

Michael Fishman
Co-Founder & CEO at Maverick Community
Forbes 30 Under 30

Like any high-growth founder, I'm constantly juggling a million things at once. My big thing is that I'm ruthless with my time and know taking the right actions is essential to Warmly's success. Rachel helped me to get clear on my goals, prioritize my tasks, and delegate effectively. Her approach is thorough and detailed while tailored to my individual needs. She helped me to identify my superpowers, which allowed me to thrive in my zone of genius while delegating the rest. I can confidently say that I'm now more focused, productive, and resilient than ever before. If you're a founder looking to level up, I highly recommend working with Rachel.

Maximus Greenwald
Co-Founder & CEO at Warmly
YC S20, Techstars Boulder, Forbes 30 Under 30

Intererested in learning more?

All coaching engagements are a minimum of 6 months. That's the amount of time it takes to achieve real results. I work exclusively with those who are genuinely committed to their growth. My selection process is highly discerning because while many express a desire to improve, few are truly prepared to engage in the necessary work.

Curious to learn more?

Email me at r [at]

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Rachel Weissman is a founder, CEO coach, and creator. She helps founders access their full potential.

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